Fivenson Studios

A digital marketing strategy is just one essential component of business success. By following the ten tips below, you’ll be on your way to ensuring that your small business is seen and valued by current and potential customers.  Optimize Your Website Your website is often the first point of contact a potential client/customer has with your business. An unprofessional, slow-loading, or difficult to navigate website will make a poor first impression. Make sure that your website loads quickly and is designed to help consumers easily find what they are looking for. Don’t Neglect SEO SEO, or search engine optimization, is the ability of your site to be found on the web through search engine results. More visibility leads to increased traffic to your site, which can lead to increased sales. Performing an SEO audit on your website is a good first step to determining how visible your site is, and what improvements can be made to your site to increase visibility. A good fre...

The thing about digital marketing is that it is constantly evolving. Therefore, a strategy that you devised just a couple of years back doesn’t necessarily have to be valid today. Still, updating your marketing campaign and changing your strategy altogether is a lot of work, which is why a lot of people are reluctant to even try doing so unless they are 100 percent positive that it is necessary. In order to be of assistance, here are five clear indicators that your digital marketing campaign is in a desperate need of an update. 1. YOU STILL DON’T KNOW WHO YOUR TARGET DEMOGRAPHIC IS The question of ‘who exactly is your audience’ is probably the first one that any digital marketing campaign needs to answer. So, if you’re still not sure what the answer to the question is, you need to start introducing some changes and updates. Luckily, defining your target market is  not nearly as difficult  as you may have assumed. First, you might want to take a ...